Seoul is at the heart of the Korean Peninsula. The capital city of the Republic of Korea, Seoul, as of the end of 2010, had a population of some 10,437,326 people with a total of 4,114,216 households. This represented roughly a quarter of the population of the Republic of Korea, despite the city accounting for less than 1 percent of the country’s area. There are some 250,000 foreigners residing in Seoul. The capital of Republic of Korea, Seoul is business-friendly and optimizes its ideal location in the heart of Northeast-Asia, a region which accounts for more than 30% of global trade. Korea is an IT powerhouse where foreign investors show the highest level of satisfaction in the country’s information and communication technology services. In addition to the highest broadband Internet penetration rate among OECD nations, Korea leads the world in broadband Internet quality for the second year in a row (2010 Oxford University survey results).