José Afonso Oliveira, Consultant

José Afonso graduate in Psychology (University of Lisbon) with specific training in Executive Coaching (Madrid) and Team Coaching (Lisbon) through the European Coaching School.

After around 10 years as a Ministry of Labour employee, he performed technical and management duties for over 20 years in the area of human resources at domestic and international companies in a wide range of business fields.

In 1992 he founded PRAGMA – Consultores Associados, which he ran until January 2013. Since 2000, he has worked as an instructor (namely with work as a lecturer in higher education) and coach.

From 2007 to December 2009, he was the Academic Director of the European Coaching School in Lisbon – still continuing to work as a resident teacher – and held the position of Chairman of the ICF Portugal Coaching Association from 2010 to 2012.

In the area of coaching, his main activity, he holds the degree of Professional Certified Coach (PCC) from the International Coach Federation.


Executive Coaching

Leadership Training

HR Consultancy

José Afonso Oliveira
Office Location: Lisbon

P: +351 21 351 38 90
F: +351 21 351 38 91